Exclusive Wine Pass Discount



Be sure to enter the coupon WORLD on the next page to apply the discount.

1 Year Membership

$120.00 $59.99

Every order comes with a PDF pass that can be used immediately. Option for physical card can be selected on the next page.
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Priority Wine Pass is simply the best kept secret when it comes to wine tasting affordably and effectively. We help you plan your trip with our concierge service and we work hard to get you the best deals around. Buying the pass saves you hundreds even after your first trip. Once you give it a try, you’ll feel sorry for all the people without it. This is because you get:

  • Complimentary, discounted, and elevated wine tastings at over 200 wineries and growing!
  • Customized winery itineraries
  • Tell us what you like, we tell you where to go to find just that!
  • Barrel Tastings, meet the winemaker, and special tour and food pairing offers
  • Hotel Discounts!
  • Transportation & Restaurant discounts
  • Discounts on Wine Events
  • Dining and hotel recommendations
  • Receive a printable pass to start using the benefits IMMEDIATELY!

Still unsure if you want to buy? Check out our real customer testimonials.



  1. I wanted to say thank you so much for all of your help with the company Napa trip I was planning at the beginning of the month! The trip went seamlessly and everyone on our team and their significant others had an amazing time. We couldn’t have asked for better weather also! Without your help we likely would not have been able to stay in Napa that weekend -an additional thank you to your fiancé for his help in meeting our budget for the rooms. It was a perfect trip!

  2. Seriously, I cannot WAIT to go back. The Priority Wine Passes paid for themselves within the first two wineries, and were so handy to have! Thanks again for all your help this trip would not have been as amazing as it was without your help!!

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Why should I buy a Priority Wine Pass?

Priority Wine Pass is like having a friend in wine country. We save you money and help you navigate the hundreds of wineries in different wine regions throughout California. Once you’re a member all you have to do is show your digital copy or your physical membership card at the wineries and they’ll respond by treating you like a VIP and depending on the wineries individual offers, will either comp your tasting, discount your tasting, give you an elevated experience you don’t have to pay for, as well as give you a discount on wine if you want to buy any.

Average Savings*
After First Trip

Total offers in

Total offers in
Napa & Sonoma

Wine Regions

*This amount is the average reported savings of customers after visiting more than one winery in the Napa and Sonoma regions

  • Save Money

    Get discounts at wineries, hotels, transportation services, winery tours, wine events, restaurants and more! The passes often pay for themselves after your first trip.

  • Save Time

    Tell us what you like, we tell you where to go to find just that! We’ll also let you know about special events and local happenings. Don’t waste time searching reviews and online articles since things change from week to week. Ensure yourself the best trip with local knowledge.

  • VIP Treament

    Priority Wine Pass grants you access to evalated tastings, barrel tastings, meet the winemaker, and special tour and food pairing offers. Get red carpet treatment!


Frequently Asked Questions

Priority Wine Pass is a membership program that will help elevate your wine tasting experience. We provide the best discounts in the most popular wine regions across the US. Our discounts include those at hand picked wineries, wine bars, hotels, restaurants and transportation companies. We also provide concierge-type service for our members for personalized wine tasting recommendations based on what they like.
As soon as you purchase a membership you will receive a Priority Wine Pass as a PDF that you can print or show on your smart phone at our partner wineries and businesses. You can use it the same day of purchase and if you opted in you can receive a physical pass by mail. As soon as you purchase your membership you can also submit a recommendation request via out concierge page. Within 72 hours we’ll provide you with a personalized itinerary which often includes additional discounts to the ones found on our website.

Your Priority Wine Pass is good a year from your purchase date. Within that time you can use it as many times as you like.
A Priority Wine Pass membership, does provide access to many 2 for 1 deals. This means you buy one tasting and get the second free or in other words 50% off a tasting for 2. You can get away with 1 pass per couple for the 2 for 1 deals, but we like to recommend 2 passes so you can take advantage of all of our offers. Deals vary from winery to winery so it is always best to look up the wineries on our site prior to your trip. Also if you are tasting by yourself you can redeem these types of offers as 50% off a single tasting.

Priority Wine Pass can save you hundreds and often pays for itself after your first trip. Beyond this our concierge service will take the guess work out of planning the perfect trip. Save yourself countless hours of research and the feeling that you could be missing out. Wineries, events, and tasting experiences are always changing. Our recommendations are up-to-date with local happenings and customized to your preferences. Experience wine county like a local!
There is none! Unlike other wine tasting coupon programs out there we keep it simple and don’t require you to take any extra steps like “checking in” on your social networks. We focus on partnering with our wineries so that there are no hidden surprises. Being a Priority Wine Pass member ensures preferential treatment and our wineries are happy to elevate your experience!