NAPA · SONOMA · CALIFORNIA
Taste wine country like a local.
A $69 digital wine pass — 2-for-1 & complimentary tastings at 300+ partner wineries, plus a local concierge to plan your trip. Renew for just $35/year after your first year.
Already have a pass? Redeem it »
★★★★★ Rated 5/5 by 1,500+ wine travelers
THE WINE PASS
Renews at $35/year
$69 first year
$35/year after that for annual members
Most couples cover the cost after a single day of tasting — then it renews for less than one tasting fee. Cancel anytime.
- 2-for-1 & complimentary tastings at 300+ wineries
- Save $100–$300+ on a typical trip
- Digital pass — no app required
- Local concierge to plan your route
- Renews at just $35/year
Annual membership renews at $35/year. Cancel anytime.
270+
CALIFORNIA WINERIES
30+
WASHINGTON WINERIES
35+
OREGON WINERIES
#1
LARGEST NETWORK OF ITS KIND
HOW THE PASS WORKS
Three steps to a better trip
1
Buy your digital pass
Buy once, use all year: 2-for-1 & upgraded tastings at 300+ curated partners.
2
Connect with a local expert
A local expert builds your tasting itinerary — the best wineries, in the right order, based on what you like.
3
Show your phone & save
Just show your phone at each winery, slash the fees, get VIP upgrades, and save well beyond what you paid.
Wine country, with and without the pass
Going it alone
- Paying full price everywhere
- Blindly guessing where to go
- Getting generic public experience
- Risking wasted stops
- Sifting through AI fluff
- Watching costs add up fast
With the Wine Pass
- 2-for-1 & upgrded tastings
- Getting local recommendations
- Unlocking VIP treatment
- Following optimized routes
- Accessing real human help
- Saving money as you taste
The Pass That Pays for Itself
Most members save $100+ on their first trip
A typical day in Napa — visiting 3 to 4 of our partner wineries — saves a couple around $150.
Adjust the calculator to see exactly how much you’ll save compared to the price of a $69 pass.
After year one, annual members renew for just $35/year — future trips get even easier to justify.
MEMBERSHIP PAYS YOU BACK
The pass gets better after year one
Your first year is $69. After that, annual members renew for just $35/year — keep unlocking tasting perks, local recommendations, and winery savings whenever you visit wine country.
Save on repeat trips
Keep using your pass across Napa, Sonoma, Paso Robles, and more.
Renew for less
After year one, your pass renews for less than one typical tasting — just $35/year.
Plan with confidence
Use our local concierge and recommendations to build better tasting days.
WHAT MAKES IT WORK
A local in your corner, before you go
“It’s like having a friend who knows every winery, restaurant and view — and builds your whole weekend around what you’ll love.”
- A custom tasting itinerary from our partner network
- Where to eat, stay, and what to see nearby
- Routes that save you the most and waste no time
Custom trip planning is included with your pass. Not a member yet? Start with a free ready-made itinerary and see exactly what you’d save.
WHERE THE PASS WORKS
300+ partner wineries, by region
Napa Valley
Sonoma
Paso & Central Coast
Oregon & more
DON’T TAKE OUR WORD FOR IT
Members who planned ahead
★★★★★
“Jamie planned a trip for 80 people — flawless. Every room checked all the boxes. We had a BLAST.”
— Shelly
★★★★★
“The pass paid for itself in about two tastings, and Jamie was 5-star help planning the trip.”
— Trent
★★★★★
“The recommendations meant we never wasted a stop. We saved a ton and actually enjoyed the planning.”
— Marina
Wine Pass pricing, plainly
How much does the Wine Pass cost?
The annual Wine Pass is $69 for your first year. If you stay subscribed, your membership renews for just $35/year after that.
Do I need to renew?
No. You can use the pass for one year, or keep your membership active and renew at the discounted $35/year rate.
What does the pass include?
2-for-1 and complimentary tastings at 300+ partner wineries, plus local trip-planning help. Every renewal year includes everything your first year did.
Your best trip to wine country starts here
Join for $69 your first year — then keep your pass active for just $35/year. Tell us where you’re headed and we’ll make sure it pays for itself.
Still not convinced? See free itineraries with up to $230 in savings built in »
