Welcome to The Wine Key & Priority Wine Pass

Priority Wine Pass is an elevated experience pass granting members access, complimentary tastings, discounts, and VIP treatment at wineries & wine bars throughout California, Michigan, Illinois, and Ontario. While Our Wine Key gives members an opportunity to unlock tasting experiences & discounts at a handful of the bay areas best wineries in Sonoma & Napa. Our mission is to effortlessly expose you to new wineries, wine bars, and wine tasting events while providing you with special treatment, discounts, and more.

Get Your Pass

Benefits Of Priority Wine Pass Membership

The Priority Wine Pass gives you the ability to get a taste of what it's like to be a wine club member at more than 153 wineries throughout California as well as several dozen wineries in Ontario, Michigan, and Illinois. Unlike the Wine Key you receive more access, a concierge offering you a customized wine tasting & dining itinerary, and elevated experiences. As a pass holder you are entitled to an assortment of more complimentary tastings, discounts at wine bars, discounts on wine purchases, and access to discounted events. It's the pass for those that want to explore wineries throughout ALL of California and who want an overall better value for the year.

Exclusive Priority Wine Pass Offers

Offers vary by Winery::
  • VIP Service
  • Complimentary Tastings
  • Buy one get one free tastings
  • Complimentary Pairings
  • Private & Barrel Tastings
  • Meet the winemaker
  • Invitations to wine club only member events
  • Special events only for Priority Wine Pass members
  • Discounts on wine purchases between 10-35%

Priority Wine Pass Wine Shop

An exciting collection of hand selected, California boutique wines and beyond...with your Priority Wine Pass receive 25% off our wine shop year round!

Priority Wine Pass & The Wine Key are always recruiting and accepting new wineries to our program. If you are a winery looking to join our family click here.