Welcome to Priority Wine Pass

Priority Wine Pass is an exclusive wine pass granting member access to California, Michigan, Illinois, and Ontario's best and most prestigious wineries and wine bars around. Our mission is to cultivate a VIP atmosphere where pass holders are effortlessly exposed to new wineries, wines, wine bars and private tasting events.

Get Your Pass

Benefits of Membership

The Priority Wine Pass gives you the ability to get a taste of what it's like to be a wine club member at more than 153 wineries throughout California as well as several dozen wineries in Ontario, Michigan, and Illinois. As a pass holder you are entitled to an assortment of complimentary tastings, discounts at wine bars, discounts on wine purchases, and access to events held exclusively for Priority Wine Pass holders.

Exclusive Pass Offers

Offers vary by Winery::
  • VIP Service
  • Complimentary Tastings
  • Buy one get one free tastings
  • Complimentary Pairings
  • Private & Barrel Tastings
  • Meet the winemaker
  • Invitations to wine club only member events
  • Special events only for Priority Wine Pass members
  • Discounts on wine purchases between 10-35%

Priority Wine Pass Wine Shop

An exciting collection of hand selected, California boutique wines and beyond...with your Priority Wine Pass receive 25% off our wine shop year round!

Priority Wine Pass is always recruiting and accepting new wineries to our program. If you are a winery looking to join our family click here.